With a household brand name like Duracell, loyalty runs high with existing customers. But with increased competition in the e-commerce space, we used basket analysis to identify data signals to attract new-to-brand customers.
By redesigning all campaign visuals and copy using this contextual targeting strategy, we segmented unique use cases and customer benefits to drive consideration and sales velocity.
KANE built custom DSP and DEA ads to target new customers alongside Sponsored Ads and Video to retarget. Finally, we completely rebuilt the Product Detail Page with all-new imagery, messaging, and mobile optimization.