duracell

+78%

NTB CUSTOMERS

+500%

ROAS

+22%

CAMPAIGN PERFORMANCE

WITH GREAT POWER COMES GREAT PERFORMANCE

KANE worked closely with Duracell and Amazon to launch the new Optimum product line with original creative and media strategy for a full-funnel Amazon campaign.
package
INSIGHT

With a household brand name like Duracell, loyalty runs high with existing customers. But with increased competition in the e-commerce space, we used basket analysis to identify data signals to attract new-to-brand customers.
APPROACH

By redesigning all campaign visuals and copy using this contextual targeting strategy, we segmented unique use cases and customer benefits to drive consideration and sales velocity.
SOLUTION

KANE built custom DSP and DEA ads to target new customers alongside Sponsored Ads and Video to retarget. Finally, we completely rebuilt the Product Detail Page with all-new imagery, messaging, and mobile optimization.
A+ CONTENT
a plus headerxray devicesbattery diagramavailable sizes
B+ CONTENT
resealstoragediagramaa aaa
BRAND STORE CONTENT
upgrade header
upgrade header
upgrade header
SEE DURACELL BRAND STORE

CONTACT

Target the right customers. Reduce launch time. Increase performance.

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KANE is proud to be an Amazon Advertising Partner
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