hersheys

+248%

SALES LIFT

+38%

CTR

+34%

ROAS

HUNTERS & GATHERERS

Hershey’s came to KANE when their Easter campaign creative wasn’t resonating with customers or following Amazon best practices. We needed first-party data to reveal the purchase drivers behind this disconnect.
kisses
INSIGHT

By mining and analyzing Amazon's Voice of the Customer data, we discovered that customers loved Hershey’s Miniatures and Kisses because they could fit 3 inside a plastic egg. It was clear: they were buying them to hide, not eat.quasi architecto beatae vitae dicta sunt explicabo.
APPROACH

Working backwards from the Amazon customer, we developed a new concept to highlight a beloved Easter tradition that perfectly suited the customer’s need state and the brand: the Easter egg hunt.
SOLUTION

By tactically featuring this unexpected way of enjoying a classic favorite in all-new, cross-screen content, we helped Hershey's substantially increase sales and own the Easter egg hunt year after year.
FIRE TABLET WAKE SCREEN & KEY ART
hershey
hershey

CONTACT

Target the right customers. Reduce launch time. Increase performance.

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