INSIGHT
Our research revealed that customers love to explore new drinks they can make at home to bring out their inner “mixologist.” With so many flavors, Perrier is uniquely positioned to offer non-alcoholic, low-cal mixers customers can enjoy anytime.
APPROACH
We knew, through an exploration of customer sentiment, that these couldn’t be any ordinary recipes, but still had to be easy enough to make with typical summertime ingredients. Plus, we needed to keep them simple enough to be useful across multiple screens and placements.
SOLUTION
To inspire anytime Perrier enjoyment, we curated "mock-tail" pairings and created stop-motion recipe video ads to be served via morning, noon, and night day-parting for each new Perrier concoction, as well as on the shoppable custom landing page.
