Stakes are higher than a stack of snacks during the Super Bowl—especially during a crunch-time crisis.

Running out of favorites like Doritos is a fan's worst nightmare, but the integration of Prime Now voice shopping allowed instant replenishment via Alexa. In just two weeks, an insights-driven, co-branded campaign was crafted. This included two Super Bowl spots, an Amazon homepage takeover, and a dedicated landing page, all while navigating complex stakeholder approvals.

An in-game TV spot highlighted the new Alexa ordering feature, creating immediate awareness. A second video was released post-game on the landing page, followed by an Amazon homepage takeover the next day, amplifying the partnership's reach.