Navigating the unfamiliar terrain of Amazon, a tailored Fire TV experience enabled Chevy to connect with a customer base it had previously struggled to reach.

This unique project went beyond surface-level aesthetics; it homed in on the user behaviors and preferences of Chevy's demographic audience, who were consuming targeted content. What started as a custom solution has evolved into a standardized ad product offering for the category—aiding other automotive brands in achieving similar success and helping to revolutionize automotive shopping on Amazon.